AI tools and platforms are a massive disruptor in our professional, creative and personal lives. For instance, AI art platforms like Midjourney and DALL-E 2 have garnered raving fans and bitter enemies. Many writers feel threatened by AI tools like ChatGPT, that can quickly and accurately produce content, while photographers, filmmakers and other creatives feel similarly threatened by AI tools that can quickly generate visuals and videos. Freelancers run into issues with some clients, who try to DIY their previously outsourced (to a human being) tasks, and cancel freelance gigs. However understandable their annoyance may be - is it valid? Is AI a threat to creatives? Or is there more to the story? Can AI actually prompt (yes) an invitation to being more distinctive, and flipping the script altogether?

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